Video marketing is the most powerful media tool you can use in today's social-media-influenced world. So we ask; What's better than using the world's largest video community to create awareness for your cause and even raise funds? Let's venture into Google's YouTube for Nonprofits.
With the help of donation cards, you can now raise money for your cause from within your videos. Any YouTube creator that support your cause can add these donation cards in their videos, thus creating more awareness and widening the reach of your campaigns. For more information on how to raise money on YouTube, check out the Outreach Toolkit PDF.
This feature allows you to redirect your viewers to any other website right from within the video. This is useful if you want to send them to your latest campaign, donation page, petition, web store, or even another video.
Once your nonprofit channel following grows to 1,000 subscribers (10,000 for other organizations and individuals), you have access to YouTube Spaces. Here, you can film videos in a professional setup, FREE of cost. Currently, in India, there's only one YouTube Space which is in Mumbai. You can book a slot and come down to the YouTube space regardless of where you are set up. To know more about how to apply for a session, click HERE.
Signup for Google for Nonprofits: For you organization to be eligible for Google for Nonprofits membership, your organization must first be verified by TechSoup. To get validated, click HERE.. Once you are done with that, you can go ahead and fill in the membership form for Google for Nonprofits HERE.
Create your YouTube account and you're done!
For help in implementing, Join our free community forum at http://tech4good.discourse.group/