Shouldn’t your website be easy to find when potential donors, volunteers, supporters search for the type of work you do or want to support organisations like yours?
Nowadays, Google is where people search for how to help, where to volunteer and what to donate to. Wouldnt it be great if your own ad can appear on Google at the very moment someone is looking for organisations like yours. A well-timed ad can turn people into valuable supporters. See image below of google showing me an Adwords Grant Ad when i searched for "help children india" on google search.
For most NGOs, advertising like this is an impossible option because of the lack of funds. Not anymore! Google Ad Grants for Nonprofits is an in-kind grant to the most popular digital Google AdWords platform where you get to use Google search ads worth $10,000 every month! With that budget you can bring in 75-150 more visitors every day to your website/blog/social media/campaigns/donate pages.
What is a Google Ad?
Google ads are paid advertisements by businesses that are displayed when a person searches for something on Google. Ads do not show up randomly though, users are only shown ads that are related to what they searched for. Google ads are usually seen at the top or right panel of the search results page and are tagged "Ad".
What do most people do when they have a question about something? Most of us usually go on the internet and search our query on a search engine like Google. When we search for something on a search engine, we use specific 'keywords' that describe what we are asking, for example: "preschools in Indiranagar", "diagnose swollen ankles", "Uber customer care number", etc. When a user types in keywords, Google looks through its database of ads and shows the user a few that match their keywords.
Each month, you will get to utilize Google Ads to advertise your cause for up to $10,000. You can put up ads for volunteers, donations, events, action on petitions and campaigns, or you can just lead users to your website.
Ads are shown only to those users who search for keywords that match your ads. This ensures you are speaking directly to your target audience. Google ads can help you reach and gain a wider community. You can even narrow your ads to show up only to users in specific cities, states, or countries.
With Google Analytics, you can see how your ads are working. Here you can track which of your keywords are popular and get the most clicks, which ads are doing better than others, the number of clicks you get, etc. You can check on Analytics daily and tweak your ads to find what works best.
When you set up your AdWords account, you can choose to use the fully functional AdWords or the more automated AdWords Express. If you have the time, knowledge, the will to learn and experiment, or you're hiring an SEO analyst, you should choose AdWords. But if you don't have the time to manage AdWords or don't know how, you can use AdWords Express where most things are set up for you.
Curious to know more about how nonprofits are using Google AdWords? Check out a few success stories.
To get the Google AdWords Grant, your organisation must complete the following steps:
Sign up for Google for Nonprofits in in 2 steps:
To apply for Google for Nonprofits you must first get your organization verified by TechSoup. To get validated use Nasscom Bigtech Program Details Link below
After that, you can go ahead and fill in the membership form for Google for Non-profits
Note: You have to be a charitable/not for profit organisation with FCRA Registration (for India)
How can #Tech4Good help? If you are a registered NGO with FCRA (Google requires this to apply for this grant), we will help you apply, activate and train you to maintain this grant.
For help in implementing, Join our free community forum at http://tech4good.discourse.group/