πŸ’° Smarter Fundraising

Increase funds raised smartly with no additional fundraising budget

Once you have completed your OTMM Assessment, you are now ready to level up from your current level. You can use the guide below to move step by step to the next levels of leveraging technology in fundraising.

These are only recommendations and you can explore all tools available in our handbook and build your next level.

Level 1:

  • Create Facebook, Instagram & Twitter Pages for your NGO and start posting simple updates about your work.

  • Get all your Donor Data (Email, Phone Number) from paper sheets to an Excel Sheet

Level 2:

  • Create a Website on Wordpress which is hosted on Wordpress. Add relevant content so that Google search starts taking note of you. Add your Social Media links from Level 1 to your new website.

  • Add a simple google form feedback on the site so that visitors can give you feedback about your website and how you can improve.

  • Use tools like canva, pixabay, Unsplash to create engaging content for your audience. Full list here​

  • Add a simple online payment Link using Instamojo to help Supporters give you donations easily and get their receipts instantly.

  • Start using TinyLetter to communicate to your audience on email. If you have more than 5000 email subscribers - use Mailchimp for better results.

Level 3:

  • Brainstorm and create a Communication strategy and Fundraising Plan for your organisation.

  • Move your Wordpress website to self hosted server with Google Cloud Platform or Amazon Web Services to make it more customised and add some advanced features

  • Use Google Analytics or Fathom Analytics to find out how your visitors are engaging on the site and improve the experience for them.

  • Enable Mobile Wallet Payments so your Donors can give you Funds easily through BHIM, Google Pay, PayTM, Whatsapp

  • Use Buffer, Hootsuite to schedule automatic posts on all your social media channels. Keep your supporters engaged even when you are busy with your field work.

  • Get your work showcased on crowdfunding sites like Ketto, Milaap, LetzChange and more . These are great places to find new supporters for your work. Start running crowdfunding campaigns for your programs.

  • Use Salesforce NonProfit Starter Pack to store and manage all data of donors and generate receipts for them on demand.

Level 4:

  • Add a Ghost blog to your website and get your team, donors to write on your site and create content easily and share with their networks.

  • Activate Google Adwords Grant worth 10,000$ USD per month to bring more and more visitors to your website and turn them to supporters.

  • Use Shopify to create a merchandise store to sell branded products supporters can buy to fund your work

  • Get your supporters to create campaigns for you on Crowdfunding platforms that you joined in the previous level.

  • Use Platforms like GiveIndia, RazorPay to provide your donors with an online way to give you recurring monthly donations.

  • Add modules on Salesforce NonProfit Success Pack to automate important updates to your donors, track all communications with them and use the data to upgrade them to a higher donation band