Once you have completed your OTMM Assessment, you are now ready to level up from your current level. You can use the guide below to move step by step to the next levels of leveraging technology in fundraising.
Get all your Donor Data (Email, Phone Number) from paper sheets to an Excel Sheet
Create a Website on Wordpress which is hosted on Wordpress. Add relevant content so that Google search starts taking note of you. Add your Social Media links from Level 1 to your new website.
Add a simple google form feedback on the site so that visitors can give you feedback about your website and how you can improve.
Use tools like canva, pixabay, Unsplash to create engaging content for your audience. Full list here
Add a simple online payment Link using Instamojo to help Supporters give you donations easily and get their receipts instantly.
Brainstorm and create a Communication strategy and Fundraising Plan for your organisation.
Enable Mobile Wallet Payments so your Donors can give you Funds easily through BHIM, Google Pay, PayTM, Whatsapp
Use Salesforce NonProfit Starter Pack to store and manage all data of donors and generate receipts for them on demand.
Add a Ghost blog to your website and get your team, donors to write on your site and create content easily and share with their networks.
Activate Google Adwords Grant worth 10,000$ USD per month to bring more and more visitors to your website and turn them to supporters.
Use Shopify to create a merchandise store to sell branded products supporters can buy to fund your work
Get your supporters to create campaigns for you on Crowdfunding platforms that you joined in the previous level.
Add modules on Salesforce NonProfit Success Pack to automate important updates to your donors, track all communications with them and use the data to upgrade them to a higher donation band